It's been 10 years since one of our faves, Alice + Olivia, launched their brand and they're going back to their roots… pants! To celebrate their decade milestone, Alice + Olivia launched their first ever global ad campaign in (where else?) the heart of Times Square, called "Get Into Our Pants". And, don't mind if we do! If you've noticed the matchbooks, coffee sleeves, bumper stickers, and condoms with the brand floating all over the city, you'll know this feisty campaign is really not meant to be subtle. Its cotton candy colors, neons, retro stripes, and bold florals grab our attention just as much as the tagline, and when you have Chelsea Tyler, (daughter of Steven Tyler) at the center of the campaign, how could the photos not turn heads? Oh, and not to mention their pants are uh-mazing? So, sure, we'll be happy to get in them.
Photo: Courtesy of Alice & Olivia