Solving the mystery of the brands behind Trader Joe's most-famous grocery products seemingly requires a type of high-level security clearance that we do not possess. The cult-favorite chain is infamously secretive, but the company is sharing coveted info in a new podcast called Inside Trader Joe's — the supermarket's first venture that spans beyond selling groceries at value prices. The five-part series will take listeners behind never before opened doors, revealing the untold secrets and stories that make the company what it is today.
"If you have ever wondered about Trader Joe's parking lots, whether or not the retailer plans to sell products online, or what it takes to get a Trader Joe's in your neighborhood, those questions are answered, too," the supermarket chain confirmed in a press release this morning. Talent on the podcast will range from ever-smiling Crew Members and Store Captains, to the company's CEO, President & COO, President of Stores, and EVP of Marketing & Merchandising They will walk us step-by-step through exactly how the business is run — from ousting grocery competition, to product discovery, the future, and beyond.
So if you've ever spent time pondering the mysteries of Trader Joe's while waiting in one of its ever-present checkout lines, or while mulling over the snack selection, then give the new podcast a listen. It may just answer your most pressing food questions: Will banana waffles or everything bagel chips ever return? Or who comes up with the inventive product names and ideas? We'll just have to listen to find out.