J.Crew's New Swim Line Is What Summer Dreams Are Made Of

That you, J.Crew? As a nice reminder that spring is creeping in close (warmer weather, please hurry), J.Crew is debuting a fresh new swim look — and it's all-new in-house line is a fun refresh on an already established heritage collection.
The new swim offering, which J.Crew has crowned "Playa," is full of retro-inspired color palettes and mix-and-match aesthetics. Where we're accustomed to seeing the retailer's swimsuits in solid hues and retro, high-waisted bikinis, this line-up is more playful than past iterations. From rainbow-striped to scoop-back one-pieces, they've covered every base and style you'll want to stack up on before your vacations hit.
While the Playa pieces (which start at $24.50) won't be available to buy until January 30, impatient shoppers will get access to a pre-sale this Saturday, January 26 at 12 p.m. Via J.Crew's Instagram account, users can access the pre-sale through a swipe-up feature on the its Stories.
J.Crew Playa will be available on jcrew.com and select stores. Click ahead for an exclusive first look at the line.

More from Shopping

Watch

R29 Original Series