Amazon Best Sellers Beauty Products - Neutrogena Aveeno

Skip navigation!

Begin Slideshow

Gone are the days of walking laps around the mall with a 20%-off Bed Bath & Beyond coupon in one hand and a hotdog-on-a stick in the other. Now, we're buying everything on Amazon. We're priming — and, yes, even using the verb priming — our electronics, our clothes, and our beauty products in record numbers.

And what we're buying is changing, too. We took a peek at the items currently topping the Amazon Beauty & Personal Care Best-Seller list — and some of them might surprise you. There are the standbys like lotion, makeup wipes, and lip balm, of course. But you'll also find cult indie masks, impressive product dupes, trendy bath bombs, and even a hair-zapping device that's a best-kept-secret among beauty editors.

Ahead, see 15 fan favorites and under-the-radar wonders that are worth adding to your cart.

Read these stories next:
43 Shades Of This Popular Gloss Are Sold Out — But Here's The Next Best Thing
How To Give The Gift Of Better Skin — Without Hurting Anyone's Feelings
Everyone In Hollywood Is Getting This Low-Maintenance Cut

More from Beauty

Phlur Launched A $45 Body Oil Version Of Missing Person — & We Tr...

All linked products are independently selected by our editors. If you purchase any of these products, we may earn a commission. Last year, Phlur sent the e

by Karina Hoshikawa

The 9 Best Cleansers For Oily Skin, According To Experts

All linked products are independently selected by our editors. If you purchase any of these products, we may earn a commission. Like it or not, sweaty seas

12 Bob Haircut Trends That Are Going To Be Everywhere This Spring

From the “kitty” cut (a softer take on the shaggy “wolf” cut) to the “diamond dry cut” (expertly crafted layers that refract light just like a

by Jacqueline Kilikita

8 Vitamin C Serums Experts Actually Use, From $15

We’ve Reached Peak Lip Oil — These Are The Three I Actually...

All linked products are independently selected by our editors. If you purchase any of these products, we may earn a commission. I’m not sure exactly

by Karina Hoshikawa

Glossier Just Launched An SPF 50 Version Of Its Editor-Favorite S...

All linked products are independently selected by our editors. If you purchase any of these products, we may earn a commission. You don’t have to convinc

by Karina Hoshikawa

I Thought Body Care Was Pointless, Until I Found This $14 Lotion

Up until recently, there are many things I’d rather have done than moisturize my body from top to toe. Take out the trash? No problem. Empty and re-stack

by Jacqueline Kilikita

These 11 Perfumes Are About To Blow Up On TikTok, According To Ex...

I Tried Everything From Saie Beauty & Here’s What’s Worth T...

All linked products are independently selected by our editors. If you purchase any of these products, we may earn a commission. Over the last few years, ma

by Esther Newman

Why Everyone’s Asking For “Cowgirl Copper” Hair Ahead Of Summer

All linked products are independently selected by our editors. If you purchase any of these products, we may earn a commission. For weeks now, Doja CatR

by Megan Decker

5 Hairdressers On The Exact Moment They Broke Up With A Client

Hairdressers are sacred. When you find a good one, you tend to stick to them like glue. For the longest time after I moved to London, I would travel back t

by Humeara Mohamed

What R29 Shopping Editors Are Buying From Sephora’s Spring ...

All linked products are independently selected by our editors. If you purchase any of these products, we may earn a commission. This is not a drill: Sephor

by Karina Hoshikawa

R29 Original Series