Regardless of spin, the narrative has taken hold, and the now decades-old effort to bolster a market for women-specific gun accessories is a wave that specialty designers — including concealed carry handbag company Cameleon Bags
— continue to ride. On the Carry Guard exhibit floor, brand representative Chirag Sethi stands amidst racks of handbags, backpacks, and clutches in neutral and pop colors. He looks very official, in his polo and khakis; but on his lanyard hangs a printed name tag on which the NRA has misspelled his first name. From far away the collection comprises something like a department store display, but each of the Cameleon bags has a zippered pocket with a sturdy, Velcro holster designed to hold a handgun. Sethi picks up a black clutch.