Ikea has purchased TaskRabbit, the two companies confirmed to Recode earlier today. The gig-centric digital marketplace — which is basically the embodiment of the managerial mantra "it's important to delegate" — will become an independent subsidiary within Ikea, and its CEO and staff will stay on.
"In a fast-changing retail environment, we continuously strive to develop new and improved products and services to make our customers' lives a little bit easier. Entering the on-demand, sharing economy enables us to support that," Ikea CEO Jesper Brodin said in a statement. "We will be able to learn from TaskRabbit's digital expertise, while also providing Ikea customers additional ways to access flexible and affordable service solutions to meet the needs of today’s customer."
This move represents Ikea's first venture into the world of on-demand work platforms, and is part of the home-goods giant's attempt to get into digital customer service to keep up with competitors like Amazon. As part of its tech-centric efforts, Ikea recently launched a virtual-reality app called Ikea Place through which you can see how furniture looks in your space before you buy it.
This acquisition makes so much sense to us, we're actually kind of surprised it hadn't already happened. Because, let's be real, what do you use TaskRabbit for? Putting together Ikea furniture because no one has time for that, right?
The reactions on Twitter confirmed what we were thinking. This is a match made in furniture heaven.