Sometimes, we run across a brand that doesn't fit neatly into a single category (or two), and instead takes a very hybrid-happy approach. Take, for example, ONU: it's a melange of activewear, outdoor performance gear, and travel staples (and, perhaps, even office-ready threads, depending on your work environment). Or, as the brand terms it, "EveryWear." The label takes an obsessive approach to fabric development, with cutting-edge new materials preceding, and informing, the subsequent designs.
But the aesthetic certainly isn't overlooked: Each collection is whipped up by a different designer, with consistently sleek, Matrix-y sci-fi vibes. The talents tapped by the brand's founders, Thomas Moon and Paul Lee, have day jobs at other brands, and ONU is a side hustle, essentially, and a chance for young designers to play around with high-tech fabrications that, in some cases, aren't yet being used elsewhere.