This Cult-Favorite British Brand Just Hit Ulta — & Everything Is Under $20

Downton Abbey. Dairy Milk. One Direction. The Kates, Middleton and Moss. These are just a select few of the British things that Americans can’t get enough of — because as far as we’re concerned, the grass is always greener on the other side of the Atlantic. When it comes to beauty, however, the U.K. doesn’t get quite the same play as overseas powerhouses like Paris, Japan, and South Korea, but that doesn’t mean there aren’t tons of hidden gems that the U.S. just isn’t privy to yet.
Take Models Own, an expansive color cosmetics brand that stocks 650 (!) different products, for example. The brand's mantra is “bold, brave, British,” and its eye, face, and lip offerings certainly don’t disappoint. Highly pigmented liquid lipsticks that last all day, a massive array of eyeshadow palettes, brow kits, foundations, primers, and highlighters galore — you can get it all for less than $20. But until recently, the full collection was only shoppable at U.K. retailers. Leave it to Ulta to bring the cult-favorite line to the states.
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That’s right: You no longer have to hop the pond just to get your hands on all things cheap and cheerful that Models Own has in store. Head over to the superstore's website to shop a selection of the goods, or make your way to a brick-and-mortar location for even more variety. Ahead, nine exceptional products you won't want to miss.
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Blemish-fighting tea tree oil meets full-coverage concealer for a truly multitasking treatment you won’t know how you ever lived without.

Models Own Tea Tree Healer Concealer, $8.99, available at Ulta.
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The low-key highlighter enthusiast will love this soft, finely-milled formula — it’s so subtle, you can even swirl it all over your face as a finishing powder for a natural-looking glow.

Models Own Sculpt & Glow Highlighter Powder, $11.99, available at Ulta.
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In six rich, pigmented shades, this liquid lipstick has a non-drying finish and a pleasant minty scent that puts it up there with the best of ‘em.

Models Own Lix Matte Liquid Lipstick, $7.99, available at Ulta.
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Sculpting wax, powder, highlighter, and two precision brushes — everything you need to keep your brows in tip-top shape is right here in a handy palette.

Models Own Now Brow! Kit, $14.99, available at Ulta.
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What could be more perfect for on-the-go — or any time at all — than an eyeliner that’s liquid on one end and pencil on the other?

Models Own I-Definer Eyeliner Duo, $9.99, available at Ulta.
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Color-correcting has never been easier — or more affordable.

Models Own Flawless Correcting Concealer Palette, $11.99, available at Ulta.
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This palette is packed with 10 eyeshadow essentials in both shimmery and matte finishes for creating an endless variety of looks, from neutral to night-out.

Models Own Vintage Rose Eyeshadow Palette, $17.99, available at Ulta.
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The name may be unappealing, but this opaque lip color lasts forever, and comes complete with a brush and a mixing tray to create custom colors.

Models Own Metallic Lip Gunk Kit, $12.99, available at Ulta.
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This lightweight liquid goes on smooth and blends like a dream. Dab it on cheekbones for a true highlight, or mix a few drops into your regular foundation for allover radiance.

Models Own Sculpt & Glow Liquid Highlighter, $11.99, available at Ulta.
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