Update: A few days ago, when makeup maven Kat Von D revealed a black-and-white photo of her upcoming liquid lipsticks — noting that she had just tested 25 new shades — we were fully prepared to wait a while before seeing her final selection. (After all, Von D teased the highly anticipated Alchemist palette for what feels like an eternity.) But, if you were waiting on the edge of your seat for more information, we've got some lucky news: She just revealed 27 — two more than we were anticipating — new hues on Instagram. From seafoam green to burnt orange, no color was left behind in the process, and they look so damn good.
The exact launch date is still TBD, but until we get word, at least we have every color of rainbow to dream about.
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This article was originally published on December 28, 2016.
Every makeup maven knows the kind of pain that comes after swiping on one too many lipsticks — your mouth feels dry and chapped, but the pretty color makes it all worth it. And Kat Von D understands the feeling all too well. To wit: Her latest Instagram post, in which the beauty entrepreneur got real about the struggle — and teased a huge launch in the process. “Just finished doing 25 lip swatches of new Everlasting Liquid Lipsticks that are launching soon, and my mouth feels like it's gonna fall off,” she captioned the post.
Our first thought: Been there. Our second thought: Wait, Kat Von D is launching dozens of new liquid lipsticks? Just when we started wrapping our heads around the news, Von D then gave fans a cryptic sneak peek of five of the soon-to-be-released shades in an Instagram Story. Only downside: The swatch shot was in black and white.
We've reached out to the brand to find out when these mythical lipsticks will launch, and will keep you posted as soon as we hear back. In the meantime, we'll be prepping our mouths with the Bite Beauty Agave Lip Mask — the same scrub she used above — so we can swipe, swipe, swipe on each new color with abandon.