Will Taco Bell Be The New Yeezy Of Fast Food?

Photo: Courtesy of Taco Bell.
If you thought Taco Bell was "Living Más" with Doritos Locos and Cheetos Burritos, think again. The fast food chain told its fans this morning that it has has officially gone "all-in on its brand evolution." So what exactly does this mean? The iconic chain just opened a brand-new flagship location that serves up an entire line of food-themed attire to go with the menu. Is TB going to be the new Yeezus of our fast-food nation? We can honestly can't wait to find out.

This brand evolution is tied to Taco Bell's Cantina restaurant expansion — and most recently its announcement of a full on "Flagship Experience," with a move to include not only elevated dining, but merchandise, too. The flagship is located in none other than Las Vegas, baby, and is filled with all the bells and whistles. We're talking branded TB swag, an alcoholic Freeze wall with individual Freeze taps, digital menu boards, VIP lounges, custom artwork, DJs, and much, much more.

Does it sound unbelievable? We feel you, so here are some photos for you to see with your own eyes...

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Photo: Courtesy of Taco Bell.
The Cantina sign offers a sleeker, more refined (and less neon) take on original TB branding.
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Photo: Courtesy of Taco Bell.
Here we have the bird's-eye view of the newest Las Vegas Cantina — and so far, so good.
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Photo: Courtesy of Taco Bell.
TB is bringing rustic, industrial-modern vibes to this space.
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Photo: Courtesy of Taco Bell.
Here we have the branded goods — yes, those are pool-water blue TBell tees.
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Photo: Courtesy of Taco Bell.
A glimpse into the kitchen — where customers will have full visibility on the assemblage of their Doritos Locos.
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Photo: Courtesy of Taco Bell.
The vibrant digital menu board showcases a smorgasbord of alcoholic beverage options.
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Photo: Courtesy of Taco Bell.
The soon-to-be legendary freeze wall is, well, already legendary — with neon lights and eight different flavor varieties (i.e. margarita, cola, piña colada, lemonade, orange, Baja Blast, cherry, and blue raspberry).
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Photo: Courtesy of Taco Bell.
Yes, I think I will take my Freeze with a side of draught beer.
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Photo: Courtesy of Taco Bell.
Unclear on what this futuristic mechanism could be — but perhaps, some sort of DJ-spinning beer dispenser?
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Photo: Courtesy of Taco Bell.
These swanky stairs lead patrons up to a VIP lounge where they can enjoy their Chalupa Supremes in style.
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Photo: Courtesy of Taco Bell.
Voilà — we must have died and gone to Taco Bell heaven...
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