One of the little things that brightens each day is opening Snapchat and seeing which new filters are waiting for you to try out. You can go with a tried-and-true favorite such as the Coachella flower crown or become a one-eyed pirate for the day. But if you find yourself feeling like you'd like to try on more than the fifteen or so available filters, there's another app you need to download.
Snow, which launched in September 2015 from developer Camp Mobile, is very similar to Snapchat, but has far more (we're talking more than 100) filters.
Around our offices, Snow has induced laughs, squeals, and all sorts of childish giggles. It is pure, fantastical playfulness at its best. You can turn yourself into Minnie Mouse, a deer, a traffic cone (yes, really, a traffic cone), a puppy, a pineapple, a fried egg, a seedling — the options are endless, and oddly specific.
There are also cutesy animated characters, as well as color filters that you can choose from, which are similar to the ones available on Instagram.
Of course, not everything about Snow is perfect. There are some culturally insensitive filters such as a Native American headdress that, for obvious reasons, are best left unused. As with any social media, it's only fun so long as you stay respectful and considerate.
Like Snapchat, Snow faces that you send friends will self-destruct, and friends only have the option to replay a message once. There's also a Live category similar to Snapchat Story. Here you can post images that will last for 24 hours. But perhaps the best part of Snow, and something that is truly unique to the app, is that you can also share your filtered faces on Facebook and Instagram, in addition to sharing them with contacts of yours who use the app.
This article originally ran June 30, 2016.
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Snapchat and Instagram Stories have relatively limited editing tools for photos you upload from your camera roll. Snow's options are more robust. You can add traditional color filters, but also ones that overlay long exposure-like effects. There are also various "camera" effects the make it look as though the photo was taken on different kinds of Polaroid film.