Ultra Beauty is quickly becoming our one-stop shop for all things beauty. Not only can we pick up smudge-proof eyeliners and nail polishes for less than a fiver, but we can also discover favorites from Urban Decay, Living Proof, TonyMoly, and more. Plus, it's even home to some exclusive beauty buys we can't find anywhere else. (Did somebody say Vice palette?!)
If you’re on the hunt for new products for the upcoming spring season, or you just want to spoil yourself with some beauty loot, Ulta Beauty is your spot. (And thanks to its expansive online store, you don't even need to live close to one.) Ahead, we’ve rounded up 17 of the best new products to get you started.