In a nutshell, bloggers have to work long hours; be left- and right-brain-inclined to juggle creative and business stuff; make a distinct personal brand, then maintain it scrupulously; satiate their brand sponsors and their fans; oh, and make sure they actually get paid, since someone else might offer to do the same blogger-y thing for free.
Being a present, accessible blogger also involves a lot of concealed or emotional labor — working hard but making it look easy — that's akin to being in the service industry, according to The Atlantic. Notably, the role (and its side effects) is way more often taken on by women than men. And for them to kill it the way the known names among the industry do, entails utterly constant and "authentic" self-branding, as the article details. Long hours might be somewhat universal these days, but tending to one's personal brand daily (or hourly, even) goes above and beyond what's expected in most jobs.
This is easily the first time in my life I've ever taken such a long break from Instagram and I didn't realize it would have so many of my friends, family and all of you concerned. It was not intentional, so please know there's nothing to worry about 😘 I just signed on as creative director for a covetable commercial campaign, which my company will also be producing from start to finish. It's consuming all of my focus and energy, so despite the stress/pressure, I'm incredibly excited to have had the work I do behind closed doors lead me to an opportunity like this. This meant I flew home and stayed in Australia and could quickly pop up to Hamilton Island to support the @netaporter x @thenetset Event, which meant no office walls and visually beautiful content! So happy to be back and thank you for always supporting me through this wild journey. Nothing but love, N x
Whether or not these blogger struggles in fact outweigh all the perks (and oh are there perks), the simple fact that it's being examined in this way means fashion blogging is becoming more validated as a career. Is it time their professional qualms get taken seriously?