The genius researchers at Yahoo Labs and Georgia Tech finally put their collective brain to good use. They analyzed 7.6 million photos from Flickr and Instagram to definitively answer the question: Which Instagram filter is actually the best?
The researchers found that filtered photos have significantly more engagement than un-doctored images, and filters that increase warmth, exposure, and contrast up engagement the most. By using the "right" filter, you can increase that shelfie's chances of being viewed by 21%, and the number of comments by 45%. Guess we're going to start taking our filter choices more seriously.
Perhaps unsurprisingly, the findings correlate with
psychological studies of color:
Warm tones such as red and yellow can elicit feelings of arousal
and cheerfulness, the authors write. Those are the same hues that performed well in this study. The researchers also concluded that filters that increase saturation don't increase engagement, and ones that add old-timey effects result in fewer comments. (Translation: Your followers are tired of your daguerreotypes.)
There you have it. Now you have an excuse for why nobody liked that one photo you loved so much. It wasn't your photography skills; it was just the wrong filter. Go forth and make your Memorial Day BBQ Instas the envy of everyone.