Bob Marley is going to be the international face of marijuana. Some might argue he already is, but with this new announcement, it's official — and rooted in a business. According to The Hollywood Reporter, the late musician is going to represent Marley Natural, described as "the first global brand of marijuana."
What does a global brand of marijuana entail, you ask? Well, it's "a premium cannabis brand rooted in the life and legacy of the singer." Marley is a logical name for the brand because, per the CEO of Privateer Holdings, the company that owns Marley Natural, the singer pushed for marijuana to be legalized more than 50 years ago.
Yes, the company is going to sell actual cannabis — not just marijuana lifestyle products. Marley is already part of a line of those, though. His family recently licensed several products that touch on Marley's fondness for herb, including pot-infused creams and accessories. With today's announcement, the company is going forward with pre-packaged buds, oils, and concentrates of "heirloom Jamaican cannabis."
Heckler Associates will be in charge of branding and packaging for the line. The agency counts Starbucks and New Balance among its success stories, so Marley Natural's design is in well-qualified hands. You're not supposed to judge a book by its cover, but what about a strain of bud by its packaging? Something to ponder as the line prepares for launch.
The pairing of Bob Marley and a global marijuana brand feels as natural as peanut butter and jelly. It also got us thinking about some other extremely obvious fits for brands and celebrity spokespeople. Here are just a few to get the ball rolling:
Cara Delevingne for bacon. Maybe she should just open a combination rib/pizza joint called Delevingne's Deep-Fried Delights & Other Assorted Delicacies.
Jared Leto's Sock Bun for Men (and at-home ombré hair dye kit)