Free People San Francisco Pictures

Skip navigation!

Begin Slideshow

San Francisco seems to be the flavor of the week when it comes to photo-shoot backdrops. (Not that we're wondering why.) Hot on the heels of Urban Outfitters' activewear launch (and pretty Bay Area lookbook to go along with it), Free People has tapped its NorCal neighbors to bop around the city to show off its wares in striking pics, too.

The Free People Me Style Community met up with the brand's creative director in S.F. and made a sartorial day of it with cool stops at haunts like Precita Park Café and Succulence. (Hmm, did they peep our Bernal Heights guide?) Of course, the photos are nothing short of a visual wonderland and are motivating us to get out and about, pronto. Click through to see the pics and be sure to pencil in your own Free People-inspired field trip.

More from Designers

Meet The French Footwear Brand Behind Fashion Insiders’ Favorite ...

All linked products are independently selected by our editors. If you purchase any of these products, we may earn a commission. In the summer of 2023, just

by Amanda Randone

How Scandi Brand Gestuz Remains A Copenhagen Fashion Week Highlight

With its unmistakable cool girl ethos and rock and roll-inspired aesthetic, Danish fashion label Gestuz has long been a fixture of the Copenhagen Fashion W

by Irina Grechko

Best New Fashion Designers

7 Women Designers The Fashion Girlies Are Into For 2024

Last year, longtime Alexander McQueen creative director Sarah Burton, one of the few women designers currently at the top of a luxury fashion house, announ

by Frances Solá-Sant...

Levi’s X Barbie Ferreira Features Plus-Size Denim — Here Are My F...

From ruling the #styleinspo reblog scene on Tumblr as a teenager to her star-making turn as Kat on Euphoria, Barbie Ferreira has long embodied cool-girl st

by Sarah Chiwaya

Want A One-Of-A-Kind Wedding Dress? Les Aimants’ 3D Scanner Can Help

A custom wedding dress is a luxury. Normally, the designer and bride-to-be work together to create a unique look that not only fits the bride’s taste but

by Frances Solá-Sant...

How Mara Hoffman Created A Fashion Brand With A Conscience

Mara Hoffman, the brand frequently worn by celebrities and conscious fashion lovers, is inseparable from Mara Hoffman, the eponymous designer from Buffalo

by Alyssa Hardy

From Fashion To Food, Peter Som Likes His Plate Full

In the 2010s, before fashion diplomacy became an everyday tool to signal values and send messages in politics, then-First Lady Michelle Obama understood th

by Irina Grechko

How Mansur Gavriel Made The Most Famous Bucket Bag Of The Last De...

The year was 2013. New York-based brand Mansur Gavriel had just launched its first-ever collection, a line of leather handbags that included a bucket bag.

by Frances Solá-Sant...

Best Wedding Dresses

This Popular Wedding Guest Dress Just Got A New Look — How To Sty...

If you’re on Fashion TikTok or Instagram, you’ve likely seen the Sir Aries dress. Since the Australian label launched the silk gown, marked by a lace c

by Irina Grechko

Anifa Mvuemba & Tia Adeola Wowed NYFW. They Want To Help Other Bl...

Black women fashion designers are constantly echoing the same sentiment: there’s still a need for more diversity in the industry and more resources for B

by Mariya Moseley

Jessica Rich & Zerina Akers’ Shoe Collab Is Wearable Barbiecore

Whether you’re a Hypebeast fanatic waiting on a new pair of sneakers to drop or currently being swarmed by the Barbiecore marketing for the release of th

by Venesa Coger

Why This Cactus Leather Bag Went Viral On TikTok

Behind a small storefront on New York’s Ludlow Street, 29-year-old Puerto Rican designer Mónica Santos has built the shop of her dreams. It’s decorate

by Frances Solá-Sant...

R29 Original Series