Gwyneth Paltrow Is The New Face Of Restorsea Because She Loves It

Luxury skin-care brand Restorsea has announced that Gwyneth Paltrow will be their new brand ambassador. Restorsea is known for making naturally derived anti-aging products geared towards women who want to celebrate their skin, rather than feel shame about their age (as Cindy Joseph would say, it's pro-aging). It's a philosophy super relevant to Paltrow's own interests, and according to the brand, the partnership was born out of a mutual dedication to high-quality, naturally effective skin care.

So, what makes Restorsea so unique, so deserving of Paltrow's endorsement? All of the brand's products are chock-full of natural enzymes, vitamin C, and algae (one of our favorite powerhouse ingredients). These elements work together to hydrate the skin and gently exfoliate. Apparently, one of the enzymes, called Aquabeautine XL, is what dissolves the eggshell away from a baby salmon without harming the precious cargo. Hey, if it's good for birthing a tiny fish, it has to be good for our fine lines, right?

We're told by the brand that Paltrow is dedicated to her Restorsea regimen of Rejuvenating Day Cream, Revitalizing Eye Cream, and the Repairing Hand Treatment. Girlfriend always looks good, but these days she's got a special sort of dewy glow about her — the work of baby-salmon-egg enzymes, perhaps? Regardless, this celebrity endorsement will mean big things to come for this brand, so be sure to keep an eye on it.