Do you have a gym membership, but lost the mojo to actually do anything with it? Let H&M’s latest video give you the
kick in the butt motivation you’ve been looking for. The Swedish retail giant just launched its latest sportswear collection. And, it enlisted some of London’s most prolific free runners to show us what can actually be achieved while wearing it.
The video follows the super-fit group sweating it out as they run, jump, and flip their way past iconic London landmarks. We're in complete awe over the dude ripping through Trafalgar Square, and the duo scaling the Underground’s escalators in Gladiator-esque fashion. They all finish their workout at the Oxford Circus H&M store for what we think is a well-deserved breather.
Click to watch the video below, and prepare yourself for major fitness and style envy. Though we may leave back flips along the South Bank to the professionals.