Photo: Courtesy of Karl Lagerfeld Parfums.
So, let's say you're Karl Lagerfeld. You move to the beat of your own harpsichord, you have a cat that's more pampered than a Saudi Arabian prince, and you're one of the most innovative minds in fashion today. When you decide you want to launch your own fragrance, the most obvious way to promote it is to create a language for yourself, no?
Never one to play by the rules, Lagerfeld is celebrating the launch of his eponymous men's and women's scents by releasing an app that features an entire language of emoticons inspired by all things Karl. From his silhouette to his leather-gloved hands, the new language will feature over 20 emoticons to help you better communicate with your friends — when words won't do, say it with a Karl.
The app will launch in March and will help to promote the new scents. As Karl says, "Perfume is like fashion for the nose," so of course it deserves its own special form of communication. Duh, you guys. All we can say is there better be a Choupette emoticon or we will riot in the streets. RIOT, we tell you.
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Opener Photo: BEImages/Gregory Pace