Coming from J.Crew and Jenna Lyons' tutelage, Somsack Sikhounmuong is poised to make Madewell more woman-friendly, with made-to-last work-to-play staples that'll more than justify their sticker price. The designer, taking away some of the super-trendy pieces women older than 16 might struggle to wear, plans to streamline, clean up, and elevate Madewell's products, which will debut in the forthcoming spring '14 lookbook. So, while we wait for that to be unveiled, we reached out to Sikhounmuong to pick his brain. Ahead, five of our common styling woes and the five Madewell-approved solutions that provide a fix. Because we all need a little help sometimes.
There’s nothing more thrilling than looking at a jam-packed spring calendar filled with rooftop soirees, garden parties, and weekend weddings — until you stare into your closet abyss and realize you have nothing to wear, that is. So, we’re taking the guesswork out of event dressing by mapping out 11 key pieces read
Oh California, how we love you and your beachside weddings. Ashley + Danny had the ultimate SoCal wedding. She’s always had dreams of being a mermaid, he’s always loved the beach, and together they’ve shared a love for classic rock. So naturally they incorporated all of that into their wedding. read