Liberty, one of London's most beloved department stores, has just announced that this autumn it is going to have its own three-part TV show called "Making Liberty." The 138-year-old institution has opened its doors to a documentary crew to record all of its comings and goings. As managing director, Ed Burstell, explains to WWD, "I think it will come out as a nice balance of the store’s family values and culture, but also being very modern and relevant. There’s a real focus on the business of fashion, they will be filming us at all the Fashion Weeks, seeing the strategy and the buying meetings; it will be a balance of that and the people that go into it."
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Burstell will feature prominently in the show, as will Kate Brindley, head of marketing and communications, who says, "I really hope that "Making Liberty" will bring a new customer to Liberty and show people that perhaps haven’t visited the store in a while that we aren’t just seeping in our heritage, or resting on our (floral-printed) laurels, or just 'expensive.' We are a brand that thrives on innovation and we have something for everyone." Here, here — it is definitely a pure, unadulterated joy to lose an hour or two in Liberty. The shoe department leaves us breathless, and the beauty hall is a treasure trove of hard-to-find brands and cult-perfume labels. And don't even get us started on its jewellery department. Brava, Liberty — we look forward to getting to know you just a little bit better. (WWD)
Photo: Via WWD.
