Guys, this may come as a shock, but you can pull off a turtleneck. And those cashmere socks? Yep, totally worth the splurge. You see, Barneys New York, OG purveyor of all things luxe and chic, has just released a new campaign, and with it, a new set of style rules just for the dudes.
In their "Manning Up 101" manifesto are 15 points and tons of images that bring real-life advice to guys who need it (you know who you are). With everything from "the thinner the wallet the better" to "learn to layer," these tent poles of style are more mandates than light suggestions. So we suggest pouring over them (in your cashmere socks, obvs), manning up, and ditching those worn-through trainers.
Photo: Courtesy of Barneys