5 Things To Know This AM — May 13 2013

Phillip Lim talks inspiration, Target, and shooting on location at a cocktail hour in his favorite Tokyo 'hood. (Styleite)

Thanks to Gatsby, '20s style is having a major moment right now — but how do you wear those adorable headpieces without going overboard? (Fashionista)

For all the progress we've made in the name of women's rights, the gender gap in politics still seems disproportionately large. Ann Friedman explores why the reasons go deeper than you'd think. (The Cut)

The runway might not agree, but apparently low-rise jeans are more popular than ever. The evidence? Premium-denim brand True Religion just sold for $826 million. (Business of Fashion)

The beauty biz gets smart as Silicon Valley entrepreneurs seek to move into the world of cosmetics. (WWD)