Are you aware that a world once existed without Twitter? It's okay, you're not alone. But Aliza Licht, senior VP of communications at Donna Karan International — and woman behind the illustrious DKNY PR Girl — does remember that bygone era.
She's witnessed the evolution of major brands on social media and, in large part, has orchestrated and guided many of those changes, as one of the industry's prime examples of PR that people actually care about. So naturally, she's the ideal candidate to give a TED Talk. She didn't exactly get her own dedicated spot; appearing instead as one of a long lineup at an event in NYC this week, but it's still worth a watch. Skip ahead to 2:40:00 for the goods.