Kick Off Festival Season With Sky Ferreira & Forever 21

We're huge Sky Ferreira fans around here, but after peeping her new campaign for Forever 21, we're a little worried the Big Apple singer might be transforming into a California girl. And, after a scroll through the just-released images, who could blame her? The fast fashion retailer tapped the star to front its brand new capsule festival collection, which Sky models with dreamy, sun-drenched pose after dreamy, sun-drenched pose.
The line features over 80 pieces perfect for Coachella — a fitting match to the ad campaign's Palm Springs backdrop — with themes like dip-dye denim, bright colors, and lace and crochet galore. Even if you're not making the pilgrimage to Indio next month, we guarantee this sneak peek will get you in the dancing mood — even right here in NYC. Click through to see the first look, courtesy of Women's Wear Daily, and get ready to bust a move. (Women's Wear Daily)
Photo: Via WWD

R29 Original Series

Watch Now
Film
Hey Hollywood - you can't win without women. We helped 12 female directors claim their power.
Watch Now
Fashion
In fashion, what's seen on the streets is just as important as what goes down the runway.
Watch Now
Beauty
The craziest trends, most unique treatments, and strangest subcultures in the beauty world.
Watch Now
Documentary
A premiere series about the important moments, powerful women and pressing issues of our time.