Name: Ashley Ross
Company: Starworks Group
Title: Account Manager
Brands You Represent: Emily Current + Meritt Elliott, AG Jeans, Vanessa Bruno, Kate Spade New York, Vivienne Westwood, Zimmermann, Paperless Post, and The Colony Palms Hotel
What does your role encompass from day-to-day?
"I've been with Starworks for just over two years, and I'm the West coast point for several accounts that are serviced only out of L.A. I also work collaboratively with the New York PR team to service our national and international clients. As Starworks' West Coast PR manager, I work closely with L.A.-based editors as well as national editors to secure editorial placements and PR opportunities for my clients. I offer support to all of our clients on their West coast initiatives — including store openings, press previews, and events. The Los Angeles editorial world is a very niche market, and I'm extremely fortunate to be involved in the fashion community here."
How long have you had your gig and how did you come by it?
"I became familiar with SWG through its amazing roster of clients, and reached out to them — finally securing an informational interview. Although there wasn't a specific opening at the time, they promised to keep my resume on file. Seven months later and long after I had given up hope for an opportunity, I received an email stating they were hiring a PR assistant in L.A. They asked me to come in to interview, and after three meetings and six weeks of holding my breath, I was finally offered the position."
Kate Spade New York Skirt, Vivienne Westwood Red Label Sweater, Roland Mouret for Christian Louboutin Shoes, Dana Rebecca Designs Julianne Himiko Necklace, Jennifer Zeuner Gold Hamsa Necklace, Dana Rebecca Designs Lauren Joy Bracelet, Melinda Maria Sarah Goddess Bangle, Gottlieb and Sons Engagement Ring, Vintage Ring
Name: Ashley Ross