• Influencers
Feb 3, 2013 11:00 AM EST
0
L.A.'s 13 Most Polished Fashion Publicists Work Their 9-To-5 Style!
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Name: Renata Faiman
Age: 31
Company: BPCM LA
Title: Director
Brands You Represent: "I lead the Current/Elliott and Joie accounts, and I oversee all accounts at BPCM LA."

How long have you had your gig and how did you come by it?
"I’ve been with BPCM LA for seven years. Prior to that, I worked at BWR, and a colleague of mine told me about an opening here. I met with Ali Froley (Partner of the L.A. office) and Carrie Ellen Phillips (Partner of BPCM) for coffee. At the time, I wasn’t looking to leave BWR, so I took the interview as a general meeting to get to know the company and what career opportunities it had to offer. The interview went well and it was pretty straightforward. Once I mentioned that I didn’t have a problem pitching, I was pretty much hired on the spot. And the rest is history."

What's the biggest perk to your job?
"I get pure enjoyment out of seeing my clients featured in magazines, weeklies, online, and on celebrities. I love to deliver results for my clients in addition to managing their expectations. I also enjoy cultivating and cementing relationships with editors, stylists, celebs, and key players within the industry. I consider myself a people person, who’s always networking in efforts to benefit my clients and the company. And, of course, the clothes!"

What's the coolest moment you've had while on the clock?
"Going to Istanbul and bringing key L.A. store owners and journalists to the city's fashion week – it was a trip of a lifetime!"

Current/Elliott Jeans, Preen Top, Acne Blazer, Dries Van Noten Shoes, Garland Collection Necklace and Ring, Deer Necklace (from Des Kohan), Jacquie Aiche Ring and Earrings