By Annie Georgia Greenberg, Photographed by Mindy Best

What will fashion week look like for you this year?
"We have 23 events this season between shows, digital fashion shows, and events. It’s definitely a nonstop marathon week."
Any NYFW tricks of the trade or office traditions you've picked up over the years?
"We have a lot on our schedule during NYFW and then I also head off to Paris for a week so my ritual is all about getting myself ready and organized for the long days ahead. 'Keep calm and carry on' is posted to my desk and with that in mind some of my rituals include: tons of yoga (currently obsessed with Pure Prana), spending loads of time with my kids (they make me laugh all the time), spending time in my closet to get a whole weeks worth of looks organized (this is a crucial component for getting out the door on time for those early show mornings). I also stock up on boatloads of Berocca and I always do a cleanse to recharge just before, I am currently trying Joule Body’s newest cleanse and it is major!"
What is one myth about the PR world you'd like to debunk?
"It’s not how it’s depicted on reality television; Our goal is to eliminate drama, not create it."
Craziest experience you've had on the clock?
"No Comment…sorry, couldn’t resist saying that... ha!"



















in NYC