What will fashion week look like for you this year?
"We have an amazing line up: Tanya Taylor, Tome, Honor, Karen Walker, Jeremy Laing, and Bellavance. Tome is presenting for the first time so I am particularly excited about that one."

Any NYFW tricks of the trade or office traditions you've picked up over the years?
"Always have a plan B."

What is one myth about the PR world you'd like to debunk?
"It's not all editor drinks and red carpets. If you want to work in this industry, get used to sleeping with your phone cradled to your chest."

Craziest experience you've had on the clock?
"Years ago, I once had to step in as a fit model for a preview with some TV producers in from L.A. I was in a hotel room wearing strips of sheer fabric, standing in front of five or six non-fashion people. Oh, the lengths I'll go to for my clients!"