By Annie Georgia Greenberg, Photographed by Mindy Best

What will fashion week look like for you this year?
"Fashion shows are one of my favorite parts of this job. A beautiful show still sends me. For fall '13, we will have three runway shows and three presentations."
Any NYFW tricks of the trade or office traditions you've picked up over the years?
"Singing through just about everything. I tend to get a song stuck in mental rotation and will play it over and over again. It just has to run its course. Somewhat annoying for all involved, myself included, but I just give into it! This season is Mayer Hawthorne 'You’re Not Ready'."
What is one myth about the PR world you'd like to debunk?
"I’m not really aware of any specific myths. I can say this… it is our intention to be courteous and as helpful as is humanly possible at all times."
Craziest experience you've had on the clock?
On several occasions, I worked 34 hours in a row for a show that came after about four to five consecutive 18-20 hour workdays. After that amount of intense work, any and everything seems a bit crazy. After one particular 34 hour stretch, I made it back to my hotel room and passed out, only to wake up with a telephone in my hand talking on the phone. I thought I was dreaming only to realize I was on the phone with the hotel reception. Someone was trying to relay a phone message to me. That was insane."



















in NYC