There's nothing more fun than window shopping (except, perhaps, actually buying) — the beautifully set-up storefront, the decked-out mannequins, and the thrill of your eye lingering on a must-have item while strolling by. The only issue is that
The NYC-based e-commerce site, which launched this week, is the innovative collaboration between Farris Salah and Oliver Ripley. Combining the perks of both online shopping and window shopping, the duo created a virtual reality where browsers can move their curser at an amble pace through a cute, drawn-out retail village without ever worrying about real-world problems (no elbowing your neighbor over a pair of pumps, here!). The site boasts displays of carefully curated collections, created by the site's members (who receive a commission for every sale) — think Pinterest-meets-eBay. Once you log in, we guarantee you it will be hard to log off and head to, say, Mulberry Street.
Photo: Courtesy of Martone Agency