Our colleagues in online crime, Hillary Kerr and Katherine Power, continually stun us with their cool-kid content. And now it looks like the ambitious chicks are at it again! Two months ago, the duo expanded their wondrous WhoWhatWear world with a new beauty tab that's a must-add to your bookmarks bar. Helmed by former Elle.com and Fashionista staffer Britt Aboutaleb, the URL’s easy on the eyes and filled with the brand's signature tips on snagging celeb splendor, plus an endless array of magnificent insider intel.
So, when Aboutaleb — a NorCal native — kindly offered to bring her knock-‘em-dead know-how to our readers, we were tickled (hot) pink! Click through for a slew of this winsome woman’s stealth personal products, and shake up those stale beauty-shopping habits, stat!
Photography by Justin Coit