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Who were those diehards lined up for hours to get the first pick of Marni for H&M, yesterday morning, you ask? What does it take to queue overnight for a designer collaboration? In the wee hours of the morning, I visited five of the Manhattan H&M locations that carry the collection, from Midtown to downtown, to find out. I talked to the determined individuals who secured the coveted No. 1 spot on the cold concrete outside each store. Could I learn from their true grit? Their strategies did have a lot in common: Make yourself comfortable, bring snacks, and of course, have a bathroom plan.
Click through to see what these brave souls were gunning for, and how they got through the night.
Fitness-fashion collaborations just got extraordinary, folks. Holistic, wellness lifestyle brand Live The Process has teamed up with actress and model Alyssa Miller to create a modern, activewear capsule collection (okay, we're with you) with a portion of proceeds benefitting the David Lynch Foundation (huh?).
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If you’re someone who struggles with acne, you're always on the lookout for certain products to keep your skin clear. Typically, that includes bottles labeled non-comedogenic. That’s the technical term for “this stuff won’t clog your pores.” But, like a lot of skin-care buzz words, the term non-comedogenic read