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Who were those diehards lined up for hours to get the first pick of Marni for H&M, yesterday morning, you ask? What does it take to queue overnight for a designer collaboration? In the wee hours of the morning, I visited five of the Manhattan H&M locations that carry the collection, from Midtown to downtown, to find out. I talked to the determined individuals who secured the coveted No. 1 spot on the cold concrete outside each store. Could I learn from their true grit? Their strategies did have a lot in common: Make yourself comfortable, bring snacks, and of course, have a bathroom plan.
Click through to see what these brave souls were gunning for, and how they got through the night.
Screw fall. Forget Fashion Week. Holiday time is when your closet matters most. Think about it: Is there any other moment in the year where you'll jet from party to party to see every single person you know — and their mothers? Nope.
So, to prep you for the busy season to come and streamline your outfit decisions read
Down-filled parkas and puffer jackets talk a big talk when it comes to bad weather. But, really, how can you tell the one you're thinking about buying online or trying on in a toasty dressing room will actually hold up to colder-than-cold temperatures and other inclement scenarios? A lot more goes into this purchase than read