Urban Decay's Founder Shares Her Genius Eyeshadow Trick

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wende-zomnir-eyeshadowPhoto: Via Sephora.
There are many reasons to love Urban Decay founder Wende Zomnir. She's one of the original badass babes in beauty. She introduced us to the Naked palette, then continued the obsession with Naked 2 and 3. (Fingers crossed for 4!) She still tests all of the brand's products on herself, and she doesn't judge us for being codependent on her amazing 24/7 liners.

We thought we couldn't possibly love Zomnir any more than we already did, but then we spent some one-on-one time with her in Mexico to celebrate the brand's upcoming summer launches. There, she taught us one of the most genius, simple, why-didn't-we-think-of-that eye-makeup tips ever. Cue tiny hearts in our eyes and little, naked Cupids floating around our heads.

Zomnir gave us a literal hands-on experience with the new products, applying the just-launched Electric palette in various gorgeous creations on the group of assembled beauty editors. While creating a particularly vibrant peacock-blue smoky eye on our beauty director, she let forth this little nugget of genius: When doing your shadow, instead of doing one eye fully to completion, do each step on each eye before moving on to the next step.

According to Zomnir, going baby step by baby step keeps your look more even, especially if you are experimenting with something new. She explains, "Sometimes, there are little things you do as you create the look that you might forget to do if you wait until you've completed the one eye." So simple yet brilliant — our love affair with Zomnir continues still.

Urban Decay Electric Pressed Pigment Palette, $49, available at Sephora.