New Shop Brooklyn Charm Is Seriously Crafty!



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After a particularly boozy brunch on Bedford Avenue, we inadvertently stumbled upon this Williamsburg boutique, and man were we charmed! Maybe it was the mimosas, or the surprise 80-degree weather (you know we were rockin' some seriously styling little APC cut-offs), but this boutique definitely made our Saturday a whole lot sweeter. Brooklyn Charm, which hasn't even officially opened, is a throwback to those '90s bead stores that we used to live for. The old Triple Five Soul storefront gives way to an entire afternoon of jewelry madness—with charms (obvi), thousands of deadstock pieces, found objects, and dozens of chain selections. Owner Tracie Howarth is happy to punch a hole in whatever object catches your fancy or offer some good advice on your new necklace—plus she also gives jewelry-making classes and Etsy consultations. We walked out with dozens of new pieces for spring, all at ridiculously affordable prices. Charming, indeed.

We suggest attending their opening-night party before all the goodies get got. It's tonight, Friday, March 26, from 7-9 p.m. Look for a rad raffle with tons of charming prizes (plus free booze!).

Brooklyn Charrm, 145 Bedford Avenue (at North 9th Street), Brooklyn; 805-217-9752

R29 Discount: We want you to get your charm on, so we're offering R29 readers 25% off all purchases this entire weekend!

R29 GIVEAWAY: One winner will get to design a free alphabet necklace. Just post a comment on our Facebook page on your most treasured talisman—our favorite answer will win the charms!

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