When it comes to buzzy tips about famed Castro shop, Unionmade, our ears are perpetually perked. Not only are we chomping at the bit waiting for the retailer's first-ever women’s shop, Mill, to swing open, but when we recently caught a glimpse at the cool, co-ed campaign introducing the female-focused spot — we were itching for more. And lucky for us (and you), we got our paws on some sweet behind-the-scenes polaroids from the shoot, captured by photographer Andrew Paynter.
“We were drawing from the ease and casualness of summer — a time to really embrace simple, comfortable, and classic pieces,” Unionmade’s Spencer Lemon explained about the campaign. Oh, and did we mention the blue-hued pics feature a slew of famous S.F. faces (you may recognize Derek Fagerstrom and Lauren Smith from Curiosity Shoppe) modeling in the mash-up. Plus, it even offers up a look at Mill’s new e-shop Millmercantile. We’re marking down the minutes until we can shop the stylish wares.