Unionmade is at it again, proving that being blue is not too bad. Their new lookbook, titled Indigo and shot by Andrew Paytner (who shoots the fab Phillip Lim vids), is a real treat for the eyes and makes us long to wear the primary color, pronto. The brand is already one of our fave menswear stores in the city, and, lucky for us, its owner, Todd Barket, will be opening a second location in the Marin Country Mart around Halloween.
He has this to say about the new lookbook: "The idea behind the lookbook was to highlight the first collection, which we collaborated on with our favorite designers and brands. The focus of the collection is our favorite color, indigo. Andrew Paynter shot the book and we used customers and friends in it. The backgrounds are my collection of vintage Japanese Indigo Boro cloths. This is the first of a series of printed look books that we will be doing." If this is the first of many, then bring it on! Breeze through these bold, beautiful blues and let us know what you think.