The bold-face names of London Fashion Week have a very special place in our hearts. You know: Saunders, Kane, Katrantzou, Erdem, Pilotto. By now, you’re so used to seeing their names in lights, you practically dream about their collections in your sleep.
But even still, we're actually more interested in the other guys. The designers who might not have the same worldwide recognition…yet. And that's why we’re introducing you to six designers who are the newest representatives of the unapologetically bold East London style as well as the posh, demure West London culture.
Maybe you've heard of one or two of these names, or perhaps you may have seen their clothes draped on one of Tommy Ton’s infamous ladies. But we promise there are at least a few surprises in here. These innovators are fearless, inventive, and so fabulous that we suspect their collections will be invading wardrobes worldwide, very soon. Yours included.