We're not going to admit that we still sleep with our favorite teddy bear, but we will say that we prefer to keep him close by — even if that means he's strung around our necks. Enter TOUS, the jewelry line you love because of its refined elegance and, probably, its iconic little bear design.
The Barcelona-based, family-run business has been going strong with ladies-who-lunch baubles since 1920, and this season's is as sweet as ever. We've got an early look at the label's June ad campaign, called "Bliss," which is shot by Mario Sorrenti and is inspired by "true happiness and a profound sense of well-being." And, clearly, TOUS knows, in our book, that means the love of an adorable puppy.
Meet model Loulou Robert and her furry sidekick, Tito the Pom, who's totally the real-life version of our adorable stuffed animals. He's changing the landscape of modeling today by taking the focus away from the product and onto his face. And you know you love it.
Photo: Courtesy of TOUS