Bad girls usually get stuck with a bad rap, but they were everything good about Todd Lynn's spring 2014 show. The London-based, Canadian-born designer was inspired by William Burroughs' 1971 novel The Wild Boys, which covers a youth movement whose aim is nothing short than the downfall of Western civilization. So, call his lace-clad models the Wild Girls, with hair and makeup to match.
"Todd is very creative," lead hairstylist Mark Hampton said backstage in London. "He's not afraid to make a woman look aggressive." For his part, Hampton created gang-girl hair: rough, textured waves that give the hint of a just-undone ponytail. To create the look, Hampton worked Toni&Guy Hair Meet Wardrobe Prep Mousse through damp hair, then applied the brand's Creative Style Spray Wax throughout. ( "The texture keeps it modern, and not too literally '90s," he explained.) By twisting hair while blow-drying it, then putting it into a ponytail before blasting hair with a bit more dryer time, he created the final pulled-back effect. Shortly before the show, stylists removed the elastics and let the hair flow.
Makeup was minimal — another nod to the '90s. Key makeup artist Sharon Dowsett used Maybelline's Dream Fresh BB Cream to even out the skin tone, with barely-there color — we're talkin' lip balm, people — providing the smallest bit of polish. As models hit the runway to a live set by buzzed-about band Wolf Alice, it was easy to wonder if "pretty" and "sweet" hasn't been overrated all this time.