Adette Contreras, Erica Taylor, and Liz Castelli, Partners/Owners of Tinsel & Twine
Adette, Liz, and Erica are all late-twenties Aquarians who gleefully refer to themselves as “Tinselettes” and (our personal favorite), “Tinsel Sister Wives.” After meeting in an a cappella group during college — where (we kid you not) they sang three-part harmony — the girls found their way to New York. However, it wasn't until one fateful happy hour discussing their desire for a more hands-on day job, that they decided to form Tinsel & Twine, an event design boutique. The rest, as they say, is history.
Hands down, best professional advice you ever got:
“Do what you love and everything else will fall into place.”
“If your dreams don’t scare you, they’re not big enough.”
What skill or habit do you think is vital for success?
“Besides the practice of building and following timelines (seriously), our most significant practice is the ability to function on little to no sleep. Our philosophy is that we can catch up on sleep when we’re making our own hours!”
Technology of choice OR your Working Girl Essentials?
“Liz (our flower girl) has her trusty arsenal of hammers, pliers, and wire cutters. Adette (our masterful designer) likes to start with unlined paper, a good pen, and a large Mac monitor. Erica (our social media maven) spends most of her day on Pinterest, following trends and similar brands.”
What moments on the job do you find most rewarding?
“We love meetings in the studio when we have the time to focus solely on Tinsel. The opportunity to play with colors, textures, photography, and paper all day is an incredible feeling.”
Who’s your working girl inspiration?
Liz: “Julia Roberts in Pretty Woman.”
Erica: “Considering a different set of working girls — Kate Spade and Martha Stewart. Regardless of how you feel about their product, there’s no denying these ladies have built incredible brand empires with every lifestyle touch-point covered. We can only imagine…”
Photographed by Sunny Shokrae