How did Threadless get its start?
Bob Nanna, marketing manager: "Threadless was first launched in November of 2000 as a thread on an art forum called Dreamless, one hour after the concept was thought up. The thread was an open call for T-shirt designs. The best ones would be printed and sold from Threadless.com, and the artist would get a couple free tees of their designs."
"The idea came up shortly after Jake Nickell (founder and chief community officer) won a T-shirt competition for an event called New Media Underground Festival, which took place in London. Jake thought it would be cool to have an ongoing competition where people could always be submitting T-shirt art, and he and his partner would print the best stuff. So, he then immediately started the thread, asking for their first round of designs!"