Sales & Shopping

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• September 18, 2008
• The Goods

Story Time with Sotto Online Boutique

By Christene Barberich

It was a desperate search for a pair of Rachel Comey Ackee shoes (we already had one pair but wanted more!), that accidentally led us to Sotto Boutique, a brilliant little Oregon-based e-store that seems to sell almost everything we want. Husband-and-wife team, Jocelyn and Souk Soulinthone, keep their online boutique stocked with hand-picked staples… this brand of e-commerce is about quality over quantity. From Charlotte Ronson to Rachel Comey, the retailing couple can easily satisfy your fix for a trend or something a little more long-lasting (yep, those Ackees). "As a youth, I spent an inordinate amount of time obsessing over and searching for vintage clothing," she says. "I was intrigued by the story behind something, the fact that an item could be steeped in memories... I would hope our customers would want our clothes to help tell their story." We recommend checking out their blog, too. Stay tuned for more fall/winter merch being loaded up daily… including Comey's latest must-have: her Jonen clog oxford.

For information go to www.sottoboutique.com.

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