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• October 6, 2008
• The Goods

Ring Around The Hood: Nishi NY LES Street ID Rings

By Erin Donnelly

Lower East Side represent! Schiller's brunchers and Max Fish boozers can show their love for the LES by slipping on a LES Street ID Ring from Nishi NY. Designer Joanna Bengoa, a self-professed typography lover who lives, works, and hangs out in the 'hood, hand-cuts each letter from sterling silver and then hammers them into a ring that spells out your territorial alliances. Choose from Ludlow, Rivington, Orchard, and Delancey, or buy one of each (at $125 a pop), saving your pinky for flashing local gang signs. You Bedford Avers needn't feel left out. Bengoa also offers a Brooklyn ring and can create custom styles for an extra charge—though "North Seventh Street" doesn't exactly have the same ring to it, does it?

Available at Plum, 124 ludlow street, New York, 212-529-1030.For more information go to www.nishiny.com.

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