Sales & Shopping
- June 30, 2008
- The Goods
Hey, Four-Eyes!: Salt. Adds a Dash of Sophistication to Geek Chic
Established in 2006 in sunny southern California, the sharp eyewear brand Salt. was created as a chic, peeper-protecting alternative to all the mega-brand optics that shade the eyes of the Hollywood elite (and those who wish to look like them).
Antiheros in a tight industry, Salt. forwards a rare brand of geek-chic. Yes, horn rims have had their renaissance as of late, and tortoiseshell is available everywhere. But these math-whiz and naughty librarian specs are far more modern and sophisticated than your typical AV-club throwbacks. Bespoke for the brain-trust set, each pair of Salt. frames is handcrafted and tailored to the individual needs of their very indie customer base. We spy a winner!
Salt. is available at Selima Optique, 55 Wooster Street, New York, 212-343-9490; www.selimaoptique.com. For more information, go to www.saltoptics.com.
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