You never want something until you can't have it. So, each week in The Sell-Out, we're getting the scoop from your favorite retailers on what's selling like crazy. Watch this space to find out what everyone's buying, sign up for wait lists, and keep tabs on restocks.
Fashion-girl favorite Reformation's cool, often vintage-inspired, and always sexy pieces are irresistible — so irresistible, in fact, that the brand just can't keep some styles in stock. Whether it's a lace-up-front bodysuit, a witty T-shirt, or that perfect little white dress, we all go crazy for a Reformation bestseller (yes, we do have the brand's Almost Gone
page bookmarked). So, we couldn't wait to ask the Reformation team to tell us what's selling out right now.
Enter: The Winifield
dress, in all its figure-flattering, perfectly-washed-denim, button-front glory. And of course, it's part of the brand's collaboration with one of our favorite French women, Jeanne Damas
. Currently, there's a wait list for all sizes in the "Fulton" colorway, and it is unavailable in most sizes in the "Benji" variation — yep, it's just that good. Plus, it's made from sustainable surplus denim, so it's a win-win for your closet and
the planet (sign us up). Our friends at Reformation say that they're aiming to restock by October 19 or before.
Until then, shop our similar denim-dress picks ahead — and for this perfect sell-out, check back for any stock updates.