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Who: Sunny Shokrae
Why: If you don't follow Sunny on Tumblr, start now. This Iranian born photographer gives us daily motivation to take out our iPhone and snap the flannel- clad boy who shares our Mudd morning coffee run. In NYC by way of L.A. and Iran, Shokrae mixes digital with analog (she's got a lot of cameras) for shots of everything from her last trip to the desert to a cheery cocktail waitresses, all captured in a way that's raw and easy to connect with—a comfortable nostalgia that she's translated to work with Aloha Rag and Net-A-Porter, and publications like Fader and Vice. Back in '08, we called her a cyber It-girl of tomorrow. Now, it's today.