Please upgrade your browser for the best Refinery29 experience. Read more.

Saved! Access Favorites in your account profile. Removed from my favorites

Inside The Nonstop Life Of A Beauty Mogul

  1. Begin
    TJMxx_TheList_Landing_JodiePatterson_885x640

    SHARE IT

    comments
    See All Slides
    You'd be hard-pressed to find a woman in New York who doesn't have a full-to-overflowing life. Day job, side gig, social obligations, family, relationships — nobody would argue with the fact that we've got plenty to do. But, it's women like Jodie Patterson, whose lives are brimming with passion-driven, entrepreneurial pursuits — and in her case, five kids to raise — who miraculously make more happen in a day than we can even fathom.

    A former fashion and entertainment publicist (for the likes of Zac Posen and Sean John), Patterson was well-primed for her next venture: starting her own organic cosmetics line in 2006, Georgia, and a 60-brand-strong online cosmetics boutique called DooBop seven years later. Prepare to be totally floored by her ability to establish a brand (um, Oprah's a fan) and run a chic, functional household, all while looking amazingly put-together.

    Click through for Patterson's unique tips for making the most of every day — dance-a-thons and graffitiing furniture with her kids included. And, scope the T.J.Maxx style and home essentials that give her (and her gorgeous Brooklyn brownstone) the extra boost she needs to pull it off with ease. A lesson in productivity has never looked this good.


    Photographed by ; Styling by ; Hair And Makeup by ; Prop Styling by

    Begin Slideshow
  2. Photographed by Jens Ingvarsson.

    SHARE IT

    comments
    See All Slides
    0 of 16
    }

    Suiting Up
    Her must-haves: Playful romper, tea-to-go mug

    "I'm always running around to meetings and taking the train (I'm a big advocate of cutting costs — little things really do add up). So, pieces like this romper, that I don't have to worry are hanging weird or falling off, make my life so much easier. Yellow's my favorite color, too. I love how bright and happy it is. Pairing a short one-piece like this with a heavier jacket makes it feel seasonally appropriate and more professional, so it's not like, Is that lady on her way to the beach?"

    Shoes, jacket, jewelry, and romper courtesy of T.J.Maxx. For a similar style, try:

  3. Photographed by Jens Ingvarsson.

    SHARE IT

    comments
    See All Slides
    1 of 16
    }

    Noteworthy Inspiration
    "Every day, there are things I do that make me think about the process of beauty. For example, I make collages and inspiration boards using photos of my family from the turn of the century and keep them in my notebooks. To see my great-great-grandmothers, who were just out of slavery and had almost nothing, be so beautifully dressed for those photographs inspires me to tap into something deeper in my interpretation of beauty. I write all of my inspirations down, so then, when someone asks me about something, I can remember exactly what I thought about it and why, rather than having to rely on my memory."

    Pouch and notebooks courtesy of T.J.Maxx.

  4. Photographed by Jens Ingvarsson.

    SHARE IT

    comments
    See All Slides
    2 of 16
    }

    Setting An Agenda
    "Spending a decade in the entertainment industry, I've been in the company of so many people who were just relentless in their dreams: Sean John Combs, Russell Simmons, André Balazs. I learned from them the importance of being an agenda-setter. Our agenda is our story; it's how we get people excited about following us down the path of our dreams. For me, that meant thinking about beauty from the consumer's perspective."

    Tote bag courtesy of T.J.Maxx.

  5. Photographed by Jens Ingvarsson.

    SHARE IT

    comments
    See All Slides
    3 of 16
    }

    The Balancing Act
    "One of the things that's essential to my morning is drinking something warm; I vacillate between coffee and tea, but right now I'm really into peach tea. And, since I'm always in a rush, I usually take it to go. It helps keep me calm (and hydrated!), so I can do the things that matter. It's not about perfect balance, it's about connecting each day. I can never balance [everything]; I'm always teetering one way or another — but I know I have what's important."

    To-go mug courtesy of T.J.Maxx.

  6. Photographed by Jens Ingvarsson.

    SHARE IT

    comments
    See All Slides
    4 of 16
    }

    Shining At Work
    Her must-haves: Chic storage, retro blazer

    "When I started out with DooBop, I didn't have office space. That's one of the cardinal rules of startups: Stay as lean as you can for as long as you can. Another is to find a trade publication — for me, it's WWD — that tells you who the players are and gives you ideas. Then, you have to make a business plan. If you make a great business plan, you'll attract a good partner, which is crucial. A good partner does things you can't do, balances you out. I need someone who is super type-A and organized, so I can focus on the customer, the content, the visual, and the voice. That's where I shine."

    Blazer, dress, sneakers, jewelry, paper tray, polka-dot boxes, and white vases courtesy of T.J.Maxx. For similar styles, try: