Inside The Nonstop Life Of A Beauty Mogul

You'd be hard-pressed to find a woman in New York who doesn't have a full-to-overflowing life. Day job, side gig, social obligations, family, relationships — nobody would argue with the fact that we've got plenty to do. But, it's women like Jodie Patterson, whose lives are brimming with passion-driven, entrepreneurial pursuits — and in her case, five kids to raise — who miraculously make more happen in a day than we can even fathom.
A former fashion and entertainment publicist (for the likes of Zac Posen and Sean John), Patterson was well-primed for her next venture: starting her own organic cosmetics line in 2006, Georgia, and a 60-brand-strong online cosmetics boutique called DooBop seven years later. Prepare to be totally floored by her ability to establish a brand (um, Oprah's a fan) and run a chic, functional household, all while looking amazingly put-together.
Click through for Patterson's unique tips for making the most of every day — dance-a-thons and graffitiing furniture with her kids included. And, scope the T.J.Maxx style and home essentials that give her (and her gorgeous Brooklyn brownstone) the extra boost she needs to pull it off with ease. A lesson in productivity has never looked this good.