Please upgrade your browser for the best Refinery29 experience. Read more.

Peek Inside This PR Mogul's Amazing Tribeca Loft

  1. Begin
    AlanaVarelOpener

    52

    SHARES

    comments
    See All Slides

    In 2011, before BFFs Kelly Stuart and Violet Gaynor had kids of their own, they launched The Glow — a glimpse into the world of inspiring, stylish moms. Swoon with us as we thumb through the archives in preparation for their next venture: an equally addictive book that'll feel right at home on your coffee table.

    Alana Varel, co-founder of fashion mega PR and casting agency Starworks Group, went into business with her husband in 2001 and hasn’t looked back since. Over a decade later, much has changed for the husband and wife duo — their company has grown to include offices in Los Angeles and London, they are about to turn a sprawling TriBeCa loft into their family home, and, any day now, they will welcome their third daughter into the world.

    RELATED: At Home With Stylist-To-The-Stars Elizabeth Stewart

    The home life Alana and James have created for their daughters is a the definition of high energy — at any given moment, their youngest daughter is singing Adele karaoke, while their eldest is practicing her gymnastics moves in the middle of the living room. As a soon-to-be mom of three, Alana embraces the chaos and relishes their precious moments all together as a family.”

    Click through to see their amazing abode!

    Begin Slideshow