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Peek Inside This PR Mogul's Amazing Tribeca Loft

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    In 2011, before BFFs Kelly Stuart and Violet Gaynor had kids of their own, they launched The Glow — a glimpse into the world of inspiring, stylish moms. Swoon with us as we thumb through the archives in preparation for their next venture: an equally addictive book that'll feel right at home on your coffee table.

    Alana Varel, co-founder of fashion mega PR and casting agency Starworks Group, went into business with her husband in 2001 and hasn’t looked back since. Over a decade later, much has changed for the husband and wife duo — their company has grown to include offices in Los Angeles and London, they are about to turn a sprawling TriBeCa loft into their family home, and, any day now, they will welcome their third daughter into the world.

    RELATED: At Home With Stylist-To-The-Stars Elizabeth Stewart

    The home life Alana and James have created for their daughters is a the definition of high energy — at any given moment, their youngest daughter is singing Adele karaoke, while their eldest is practicing her gymnastics moves in the middle of the living room. As a soon-to-be mom of three, Alana embraces the chaos and relishes their precious moments all together as a family.”

    Click through to see their amazing abode!

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  2. Photo: Courtesy of The Glow.


  3. Photo: Courtesy of The Glow.


  4. Photo: Courtesy of The Glow.


  5. Photo: Courtesy of The Glow.


  6. Photo: Courtesy of The Glow.