With her enviable style and keen eye for cool design, it's no wonder that Eleanor Ylvisaker has been making her mark on the fashion industry for more than a decade. After stints at Harper's Bazaar and Lucky, the born-and-bred New Yorker made the leap from editor to entrepreneur when she co-founded the luxe denim brand Earnest Sewn. Now a mom of two, Ylvisaker’s latest entrepreneurial endeavor is her most groundbreaking to date.
Noticing that there was a void in the world of well-crated online shopping, she and longtime friend Ferebee Taube decided to remedy the situation by creating a Pandora-like digital technology. Feyt, which officially launched just in time for New York Fashion Week, is a glossy, intuitive experience offering a covetable mix of shoppable clothing and accessories. While the long hours and high-stress involved in launching a startup may not seem conducive to motherhood, along with her partner and fellow mom, Ylvisaker and Taube are proving that running a business and raising a family can happily coexist.